Congratulations to Dr Lynette McLeod from the University of New England who is now leading the CISS-funded project applying behavioural science principles to develop targeted engagement strategies and messaging to improve participation in community-led wild dog management programs.
Dr McLeod takes over from Professor Don Hine, who is now working at the University of Canterbury in New Zealand, but still very much involved in the research and advising on the project.
Dr McLeod’s behavioural science approach involves four stages:
Stage 1 and 2 of the process have now been completed. The project team initially consulted with stakeholder groups to identify 11 key landholder behaviours and their potential impact. They then conducted a random digit-dial phone survey of 356 landholders to collect information on existing levels of participation in the identified key behaviours, along with the future likelihood of adoption.
To identify the priority behaviours the team mapped this information along with stakeholder’s impact data in an Impact Likelihood matrix.
The behaviours mapped onto the matrix can fall in one of four quadrants:
The project is now concentrating on two identified target behaviours to encourage landholders to:
To investigate what factors are enabling or impeding landholders’ participation in these two chosen behaviours, they have conducted a second random digit-dial survey of 384 NSW landholders. Work is well underway on the next stage to develop appropriate interventions to be piloted in upcoming wild dog management programs.
Learn more about this project here – https://invasives.com.au/research/behaviourally-effective-communication-engagement-management-wild-dogs/